The global economic crisis that started in September 2008 has finally subsided. The rate of increase in average quarterly revenues for 500 companies turned positive in the last quarter of 2009. In was a long, pain-staking time for companies throughout the world but things are starting to get better.
There were few companies that performed well throughout the recession, with Anheuser-Busch being one of them. According to this article , Anheuser-Busch was ranked number one in terms of things like having a consistent revenue and having an operating profit. Behind Anheuser-Busch came companies such as; Volkswagen, Novartis and Apple. The article states three reasons for the success of Anheuser-Busch as well as the other companies. Being able to secure surplus management resources such as cash was essential. Second, being able to promptly redistribute provided a competitive edge. Lastly, providing new value to customers helped to achieve recession-proof revenue growth.
A recession is a major "crisis" and Anheuser-Busch did a great job with managing it.
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