Anheuser-Busch is a major sponsor for this years World Cup. Aside from doing all of the normal advertising, Anheuser-Busch is trying something that is unchartered waters for them. They are creating their own reality tv series in conjuction with the World Cup.
A fan from each of the 32 teams competing in this World Cup this summer will be selected and be given a spot in the "Bud House". As the residents native country gets elimated from the tournament, the person will be asked to leave the house. The two remaining contestants will revceive tickets to the final game of the World Cup so that they can cheer on their squads.
"The 2010 FIFA World Cup South Africa presents an unparalleled opportunity for us to fully leverage our new found scale and expanded brand portfolio for the newly formed Anheuser-Busch InBev,” said Chris Burggraeve, chief marketing officer of Anheuser-Busch. “Digital and experiential marketing will be at the core of our connection plans."
This is a real interesting concept. Its something that Anheuser-Busch is unfamiliar with so it could cause some problems. Either way, it is most definiately going to generate interest and reach its ultimate goal of making people aware of Anheuser-Busch products.
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