A Reality Series for Anheuser-Busch????

Anheuser-Busch is a major sponsor for this years World Cup. Aside from doing all of the normal advertising, Anheuser-Busch is trying something that is unchartered waters for them. They are creating their own reality tv series in conjuction with the World Cup.
A fan from each of the 32 teams competing in this World Cup this summer will be selected and be given a spot in the "Bud House". As the residents native country gets elimated from the tournament, the person will be asked to leave the house. The two remaining contestants will revceive tickets to the final game of the World Cup so that they can cheer on their squads.
"The 2010 FIFA World Cup South Africa presents an unparalleled opportunity for us to fully leverage our new found scale and expanded brand portfolio for the newly formed Anheuser-Busch InBev,” said Chris Burggraeve, chief marketing officer of Anheuser-Busch. “Digital and experiential marketing will be at the core of our connection plans."
This is a real interesting concept. Its something that Anheuser-Busch is unfamiliar with so it could cause some problems. Either way, it is most definiately going to generate interest and reach its ultimate goal of making people aware of Anheuser-Busch products.

Voluntary Layoffs at Jacksonville Brewery

According to an article from Jacksonville.com, Anheuser-Busch is looking for employees to volunteer for a part-time time off from work.
"From time to time, the operational needs of the brewery dictate a temporary reduction in manpower," said Jim Brickey, Anheuser-Busch vice president of people. "We work to gain these reductions through volunteers who welcome the time off."
Anheuser-Busch's employees are its most important internal public. Yes, this is a bad situation but they are making the best of it by asking for volunteers. Both the employees and Anheuser-Busch realize that these changes have to be made and that there is no easy way to do it.
If not enough employees volunteer for the "enhanced severance incentive" then Anheuser-Busch will have to turn to selecting employees for the temporary layoff. Anheuser
Anheuser-Busch is doing all that it can to avoid any sort of crisis. Affected employees will retain full benefits and are eligible for unemployment compensation.

DEATH AT SEAWORLD

Ealier this month a veteran trainer was killed by a Killer Whale at the Anheuser-Busch owned Sea World in Orlando, Florida.
Could anything have been done to avoid this? Even though the whale involved was the oldest and most worked-with whale it has been learned that there have been two deaths caused by this specidic whale, Tilikum.
How can Anheuser-Busch ensure its customers that a tragedy like this will never happen again? Is there any way that they can ensure its customers? What should they continue to do so that it does not lose any future customers?

Does Anheuser-Busch Give Back?

I have spent the last few blog post talking about possible crises and disasters that Anheuser-Busch is faced with. But what happens when a disaster strikes that doesn't effect Anheuser-Busch??
Anheuser-Busch is ready to assist disaster victims. When a devastating earthquake hit San Francisco in 1906 Anheuser-Busch was there for support, they showed their disaster preparedness by donating funds to victims and the relief process.
Since 1988, Anheuser-Busch has packaged more than 67 million cans of fresh drinking water. Following any natural disaster Anheuser-Busch is ready to distribute these cans of fresh drinking water as needed.
After New Orleans was hit by Hurricane Katrina, Anheuser-Busch provided victims with a little over 9 million cans of fresh drinking water.
On a smaller scale, when flooding affected the cities of Gowanda and Silver Creek, New York, Anheuser-Busch was ready to assist the victims by providing them with the cans of fresh drinking water.
Kudos to you Anheuser-Busch for your continued service to communities around the United State.