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Anheuser-Busch Tops Top Advertisers List

According to The Nielsen Co. and The Sports Business Journal, Anheuser-Busch was sports biggest television advertiser for the third year in a row. Anheuser-Busch spent over 300 million dollars this past year. Yes, that is a ridiculous amount of money to be spending on advertising, but it was down 5.6% from the previous year.
Does television advertising really make that much of a difference??? Is it worth it for Anheuser-Busch to spend that much money. According to a study done by Alloy Media, "word of mouth" and "samples" are above TV advertising for the most useful types of advertising for college students.
What does that say to Anheuser-Busch?
What percentage of college students are watching sports?
Are the college students that are watching sports directly affected by the Anheuser-Busch ad's, or are they just going by word-of-mouth?

Anheuser-Busch and Pepsi Joining Forces??

According to a report Anheuser-Busch and Pepsi are getting together to "wring savings" out of media companies.
This is a big deal for their marketing and advertising strategies. Pepsi spends a ton of money on their advertising and is one of the biggest advertising companies in the world...and we all know what Anheuser-Busch does with their ad's. With these two advertising-giants joining forces, they can now negotiate deals together. Everything from small page ads to the Super Bowl will be affected by this partnership.
Now, I didn't know this but I guess this teaming up will further fuel the rumors that Anheuser-Busch and Pepsi will one day merge into one giant company.

A Successful Recession

The global economic crisis that started in September 2008 has finally subsided. The rate of increase in average quarterly revenues for 500 companies turned positive in the last quarter of 2009. In was a long, pain-staking time for companies throughout the world but things are starting to get better.
There were few companies that performed well throughout the recession, with Anheuser-Busch being one of them. According to this article , Anheuser-Busch was ranked number one in terms of things like having a consistent revenue and having an operating profit. Behind Anheuser-Busch came companies such as; Volkswagen, Novartis and Apple. The article states three reasons for the success of Anheuser-Busch as well as the other companies. Being able to secure surplus management resources such as cash was essential. Second, being able to promptly redistribute provided a competitive edge. Lastly, providing new value to customers helped to achieve recession-proof revenue growth.
A recession is a major "crisis" and Anheuser-Busch did a great job with managing it.