According to The Nielsen Co. and The Sports Business Journal, Anheuser-Busch was sports biggest television advertiser for the third year in a row. Anheuser-Busch spent over 300 million dollars this past year. Yes, that is a ridiculous amount of money to be spending on advertising, but it was down 5.6% from the previous year.
Does television advertising really make that much of a difference??? Is it worth it for Anheuser-Busch to spend that much money. According to a study done by Alloy Media, "word of mouth" and "samples" are above TV advertising for the most useful types of advertising for college students.
What does that say to Anheuser-Busch?
What percentage of college students are watching sports?
Are the college students that are watching sports directly affected by the Anheuser-Busch ad's, or are they just going by word-of-mouth?
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