TYPES of CRISES

We have recently been taught that a crisis can fall into six different categories.
-Unusual weather patterns and natural disasters
-Terrorism
-Reliance of the internet
-Human-induced crisis
-Sustainability and environmental damage
-Globalization and outsourcing
Anheuser-Busch can suffer from crises that fall into all six of these categories. Now, because of the type of company that Anheuser-Busch is, some types of crises could arise more than others.
Even though reliance of the internet is becoming so evident with businesses, Anheuser-Busch does not have to worry about the internet. Will they have to develop their website more? Yes, they already have, it is very browser friendly and visually appealing. Will they have to produce more advertisements for the internet? Yes, the internet has such a huge market for advertising. People are becoming so dependent on the internet that they may not even watch television or read a newspaper for their news or for pleasure. But, Anheuser-Busch’s products have such a good reputation. They are the biggest brewer of beer in the United States. Between commercials, sponsorships, word of mouth and overall quality, Anheuser-Busch products will be on top for a long time to come. The internet can only help Anheuser-Busch.
Anheuser-Busch has to worry about human-induced crises. Between its brewers, distribution workers, consumers or advertising/PR/marketing people there are numerous problems that a human can create. Whether the employee is disgruntled, a consumer over-uses a product or a marketing person creates a bad ad, there is always something that can go wrong.
For example, in 1991 a man sued Anheuser-Busch for false advertising. The man claimed that a Budweiser ad caused him to have emotional distress, mental injury and financial loss. Unlike the ads, the man said that when he drank Budweiser, women weren’t automatically attracted to him. He also claimed that beautiful women and tropical settings did not appear out of thin air…like the ads at the time displayed. Ridiculous…I know. Even though that did not lead to a crisis you can see the types of problems that Anheuser-Busch is faced every day. Though no money was lost, time was wasted because someone had to deal with these absurd claims that the gentleman was making.