ADVERTISING CRISIS

As I said in my last post, advertising is HUGE for Anheuser-Busch. During the Super Bowl alone, five or six new Budweiser/Bud Light commericials were aired. Here are a couple of my favorites: The Book Club and T-Pain.
Now, as you can see there is nothing over-the-top in those commercials, just good fun. To my surprise, the power of the female body was not used in any of the commercials that were aired during the Super Bowl.
I began to research old Anheuser-Busch ad's to see if any crisis had ever emerged from an advertising mistake.
In 2006, Anheuser-Busch was set to launch a new ad featuring the music of a band The Standells', which was recorded over 40 years-ago. The problem was that Anheuser-Busch only paid the record comapany for the use of "Dirty Water", the song in question. The Standells' were never in line to see any money of the work they put in while recording the song. The Standells' sued Anheuser-Busch for 1 million dollars.
Anheuser-Busch was faced with a bit of a problem. Not only were they being sued for a million dollars, they had just produced a commercial that they are not going to be able to use....an incredible amount of time/money was wasted. At the other end, I wouldn't be surprisd if Anheuser-Busch wasn't that upset over the loss of the commercial considering it is an advertising giant. I am sure there are teams of advertising guro's that could whip up a successful ad in a short period of time.