Well....after a lot of thought, I have decided to switch companies from ATO Records to Anheuser-Busch. Though ATO Records is a very successful record company, I have realized that it would simply be easier to work with a client who was more prevelant in the news. Anheuser-Busch is one of, if not the "premier brewery" in the United States.
That being said, Anheuser-Busch is susceptible to crisis.
The Super Bowl is less than five days away and even if you dont like sports you are more then likely going to be watching on Sunday. If not for the game but for the commercials.
Beer commercials make up a huge chunk of those commercials...and what sells beer??? Beautiful women who are half-naked. Now, for a young adult like myself I do not take offense to those commercials, I happen to enjoy them but if I were a parent or someone who finds half-naked women vulgar then I would take offense to that.
So how does Anheuser-Busch decide if their commercials have gone too far?? How do they know where to stop?? Obviously they dont want a law-suit on their hands for vulgar material but at the same time they are going to do all they can to draw attention to their product. What do the marketing, advertising, production and PR teams have to do to avoid the possible lawsuit crisis for vulgarity??
Be sure to watch on Sunday and see what type of commercial Anheuser-Busch puts out. Will it be one that is full of women or will they go another route....we shall see.
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