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Anheuser-Busch Tops Top Advertisers List

According to The Nielsen Co. and The Sports Business Journal, Anheuser-Busch was sports biggest television advertiser for the third year in a row. Anheuser-Busch spent over 300 million dollars this past year. Yes, that is a ridiculous amount of money to be spending on advertising, but it was down 5.6% from the previous year.
Does television advertising really make that much of a difference??? Is it worth it for Anheuser-Busch to spend that much money. According to a study done by Alloy Media, "word of mouth" and "samples" are above TV advertising for the most useful types of advertising for college students.
What does that say to Anheuser-Busch?
What percentage of college students are watching sports?
Are the college students that are watching sports directly affected by the Anheuser-Busch ad's, or are they just going by word-of-mouth?

Anheuser-Busch and Pepsi Joining Forces??

According to a report Anheuser-Busch and Pepsi are getting together to "wring savings" out of media companies.
This is a big deal for their marketing and advertising strategies. Pepsi spends a ton of money on their advertising and is one of the biggest advertising companies in the world...and we all know what Anheuser-Busch does with their ad's. With these two advertising-giants joining forces, they can now negotiate deals together. Everything from small page ads to the Super Bowl will be affected by this partnership.
Now, I didn't know this but I guess this teaming up will further fuel the rumors that Anheuser-Busch and Pepsi will one day merge into one giant company.

A Successful Recession

The global economic crisis that started in September 2008 has finally subsided. The rate of increase in average quarterly revenues for 500 companies turned positive in the last quarter of 2009. In was a long, pain-staking time for companies throughout the world but things are starting to get better.
There were few companies that performed well throughout the recession, with Anheuser-Busch being one of them. According to this article , Anheuser-Busch was ranked number one in terms of things like having a consistent revenue and having an operating profit. Behind Anheuser-Busch came companies such as; Volkswagen, Novartis and Apple. The article states three reasons for the success of Anheuser-Busch as well as the other companies. Being able to secure surplus management resources such as cash was essential. Second, being able to promptly redistribute provided a competitive edge. Lastly, providing new value to customers helped to achieve recession-proof revenue growth.
A recession is a major "crisis" and Anheuser-Busch did a great job with managing it.

A Reality Series for Anheuser-Busch????

Anheuser-Busch is a major sponsor for this years World Cup. Aside from doing all of the normal advertising, Anheuser-Busch is trying something that is unchartered waters for them. They are creating their own reality tv series in conjuction with the World Cup.
A fan from each of the 32 teams competing in this World Cup this summer will be selected and be given a spot in the "Bud House". As the residents native country gets elimated from the tournament, the person will be asked to leave the house. The two remaining contestants will revceive tickets to the final game of the World Cup so that they can cheer on their squads.
"The 2010 FIFA World Cup South Africa presents an unparalleled opportunity for us to fully leverage our new found scale and expanded brand portfolio for the newly formed Anheuser-Busch InBev,” said Chris Burggraeve, chief marketing officer of Anheuser-Busch. “Digital and experiential marketing will be at the core of our connection plans."
This is a real interesting concept. Its something that Anheuser-Busch is unfamiliar with so it could cause some problems. Either way, it is most definiately going to generate interest and reach its ultimate goal of making people aware of Anheuser-Busch products.

Voluntary Layoffs at Jacksonville Brewery

According to an article from Jacksonville.com, Anheuser-Busch is looking for employees to volunteer for a part-time time off from work.
"From time to time, the operational needs of the brewery dictate a temporary reduction in manpower," said Jim Brickey, Anheuser-Busch vice president of people. "We work to gain these reductions through volunteers who welcome the time off."
Anheuser-Busch's employees are its most important internal public. Yes, this is a bad situation but they are making the best of it by asking for volunteers. Both the employees and Anheuser-Busch realize that these changes have to be made and that there is no easy way to do it.
If not enough employees volunteer for the "enhanced severance incentive" then Anheuser-Busch will have to turn to selecting employees for the temporary layoff. Anheuser
Anheuser-Busch is doing all that it can to avoid any sort of crisis. Affected employees will retain full benefits and are eligible for unemployment compensation.

DEATH AT SEAWORLD

Ealier this month a veteran trainer was killed by a Killer Whale at the Anheuser-Busch owned Sea World in Orlando, Florida.
Could anything have been done to avoid this? Even though the whale involved was the oldest and most worked-with whale it has been learned that there have been two deaths caused by this specidic whale, Tilikum.
How can Anheuser-Busch ensure its customers that a tragedy like this will never happen again? Is there any way that they can ensure its customers? What should they continue to do so that it does not lose any future customers?